After strategic consideration, FourKites is withdrawing from the Gartner Real-time Transportation Visibility Platform (RTTVP) evaluation process. I want to share our reasoning with the FourKites community and the broader supply chain industry.
When FourKites introduced the industry’s first real-time freight tracking solution in 2014, we created the Real-Time Transportation Visibility market. Since then, “visibility” has become ubiquitous in supply chain technology — with G2 now listing over 160 companies in their supply chain visibility category.
This proliferation has created market confusion. Today, when companies claim to offer “visibility,” they might mean anything from basic EDI tracking to real-time transportation monitoring, IoT sensor data, or end-to-end supply chain visibility across inventory, orders, and supplier networks. The term has become so diluted that it obscures fundamental differences in capability, innovation, and business value.
Working alongside the world’s leading shippers, we’ve methodically expanded beyond our visibility roots — integrating yard management, inventory visibility, and order orchestration capabilities. We’ve continued identifying as a visibility company because that’s our foundation. But our platform has evolved dramatically.
With our Intelligent Control TowerTM and its Digital Workforce of AI agents, we’ve reached an inflection point. While real-time visibility remains our foundation, our AI agents now autonomously act on visibility data — preventing disruptions before they occur, automating routine workflows, and orchestrating complex supply chain operations. Customers are experiencing 40% higher throughput capacity and up to 80% reduction in manual coordination work — a fundamental shift from software-as-a-service to service-as-software.
This transformation is why we’re stepping back from the RTTVP Magic Quadrant process. It’s our view that traditional evaluation frameworks cannot adequately capture the full value created when AI transforms visibility data into automated actions and measurable outcomes for even more groups within an organization — sourcing, inventory, planning, and even beyond supply chain in customer service and sales.
To be clear: we’re not moving away from visibility. We’re helping customers actually achieve operational changes — the reason for their investment in visibility — by moving beyond insights and into automated action, rather than simply giving customers data and requiring them to operationalize it themselves. The future of supply chain technology isn’t just about seeing what’s happening, it’s about systems that can understand, decide, and act autonomously.
We’re committed to helping our customers make the next leap in their supply chain performance — where visibility is the starting point for intelligent automation, not the end goal. The complex global challenges ahead require nothing less than reimagining what’s possible at the intersection of comprehensive visibility and AI-powered action.
